Every day in the salon different types of customers arrive: those who have clear ideas, those who carry a newspaper photo and follow fashion, those who rely completely on the skill and ability of the hairdresser, those who are always in a hurry, those who have specific needs and who always leaves you with the doubt of not having satisfied her.
For this reason, the hairdresser must be prepared for every situation and show himself first of all as a friend, a fashion adviser and an artist who knows how to look beyond a face and interpret the expectation of the woman in front of him.
Understanding the customer’s needs
To begin to understand what the customer is looking for in her look, proceed with a consultation that starts with a glance, continues with words and ends with the new image of the woman. However, it is not as easy as it seems and it is necessary to have the knowledge and experience to achieve satisfactory results.
We give you little ideas to improve empathy with your customers.
The customer wants to be heard and understood. The first phase of a good relationship between the hairdresser and the client, therefore, comes from listening. A true professional is attentive to what he has to say to him, sits next to her and lets his inspirational muse speak. Only after having listened to her does she enter into harmony with her thoughts and with some questions tries to understand her real needs.
Try to understand if the cut or color was chosen for fashion or depends on certain “limits” of the customer, such as the shyness that does not give the audacity to experiment or the mistaken belief that a particular cut or color feel bad.
Listening is the key to solving any doubt and starting the collaboration in the best possible way.
Once the client has expressed her wish, the hairdresser offers her professional advice on that personal cut or color chosen. It does this starting from two fundamental elements:
- the nature of the hair: it is curly, it has very big hair, it has little volume
- the needs of the person: it is a mother who is very much at home and the cut is chosen is not very comfortable and wearable; is a career woman who is away from home all day and does not have much time to devote to hair
Listening and advice walk together to create a special feeling between hairdresser and client.
Thanks to these two factors, the artist can best express his art and transform the passion and enthusiasm for his work to best satisfy the demands of his inspirer.
Creating the right empathy by following these tips can, therefore, be simple. The important thing is that the hairdresser puts his heart into what he does because the client immediately warns him and remains fully satisfied.
The coaching process with Max Casinelli has among its objectives that of helping the professional and the team to calibrate their needs and create a particular feeling with their clients based on communication skills and professional knowledge.
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